Effective Date: 01/07/2025
At Guided by Gaia Tarot (www.guidedbygaiatarot.co.uk), your privacy is extremely important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website, use our services, sign up to our mailing list, or make a purchase.
1. Who We Are
Guided by Gaia Tarot is a tarot reading service based in the UK. This website is operated from the United Kingdom and adheres to the UK General Data Protection Regulation (UK GDPR).
2. Information We Collect
We may collect and process the following data about you:
- Personal data you provide: When booking appointments via Fresha, purchasing items via WooCommerce, or signing up to our Mailchimp mailing list, you may be asked to provide your name, email address, phone number, and billing information.
- Informal profiling data: During bookings, we may collect details such as your birth date, preferences, or questions to tailor the reading.
- Technical data: When you visit our site, we may automatically collect data including your IP address, browser type, device identifiers, and browsing behaviour via cookies.
3. Cookies & Tracking Technologies
Our site uses cookies and tracking technologies to improve your browsing experience and help us understand how visitors use the site.
We use:
- Essential cookies: Required for site functionality (e.g. cart and login).
- Performance cookies: Via Google Analytics to understand website usage.
- Marketing pixels:
- Meta Pixel (Facebook)
- TikTok Pixel
These tools help us track conversions and improve targeted advertising on social media.
You can control or disable cookies through your browser settings. For more details, see our [Cookie Policy] (or section 9).
4. How We Use Your Data
We use your data to:
- Deliver and manage appointments (via Fresha)
- Process online purchases (via WooCommerce and PayPal)
- Send marketing updates if you’ve opted in (via Mailchimp)
- Improve the website and advertising (via Meta/TikTok Pixel and Google Analytics)
- Offer a more personalised tarot experience based on informal preferences or interests shared
5. Mailing List & Consent
When you sign up for our newsletter, we collect your name and email address with your consent. You may unsubscribe at any time using the link in the email or by contacting us at guidedbygaiatarot13@gmail.com.
6. Sharing Your Information
We do not sell or rent your data. We may share your data with:
- Fresha, PayPal, Mailchimp, and Google Analytics (as necessary for service delivery)
- UK authorities if legally required
Each third-party platform has its own privacy policy.
7. Your Data Protection Rights (UK GDPR)
You have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Withdraw consent for marketing at any time
To exercise these rights, contact us at guidedbygaiatarot13@gmail.com.
8. Data Retention
We retain your data for as long as necessary to provide services or comply with legal obligations. You may request deletion at any time.
9. Cookie Policy Summary
We use both first-party and third-party cookies. You can manage cookie settings in your browser. Some cookies may be used for behavioural advertising via platforms like Facebook and TikTok. Continued use of the site implies acceptance of this.
10. Contact Us
If you have any questions about this privacy policy or your data, please contact:
Guided by Gaia Tarot
📧 guidedbygaiatarot13@gmail.com
📍 Based in the UK